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Hariyali Kisaan Bazaar introduces customer loyalty program ‘Hariyali First

July 23, 2011 Leave a comment

The agri-business of DCM Shriram Consolidated Ltd. (DSCL), Hariyali Kisaan Bazaar, has announced the introduction of ‘ Hariyali First’, a customer loyalty program.

Hariyali First is a point-based program having different point systems for different categories. Both the company and consumers will be benefited with the program.
MrRajesh Gupta, President, Hariyali Kisaan Bazaar, said, “This is rural India’s first ever card based loyalty program. This program strives to enrich value proposition and add value to the modern shopping experience of the customer by allowing earning and redemption of points on merchandise categories like Food & Groceries, Household and Life Style products. It is also a delight to farmers as products required for agricultural needs are also covered under this program.”
The program will also act as a guide for rural customers, who will geta good quality shopping experience at competitive prices and accumulating additional saving through this program.